# WISP · Voice Card (desk reference)

**Masterline:** A quiet trail for a noisy life.  
**Descriptor:** Minimal incense for modern stillness.  
**Domain:** wisp.la  

## Sounds like
Calm, design-literate roommate. Short sentences. Warm precision. Never hype.

## Does not sound like
Guru · temple shop · discount marketplace · wellness cliché mill · medical app

## Do
- incense sticks · modern ritual · soft trail · apartment-friendly · sandalwood  
- One stick. One quiet stretch of time.

## Don't
- joss / purify / detox / cleanse energy · miracle claims · neon urgency  
- Confuse with clinical “Wisp” healthcare brands in marketing

## CTAs
Primary: **Shop quiet** · Secondary: **Explore lines** · Domain: **wisp.la**

## Four lines
| Line | Tag |
|------|-----|
| WARM | Evening wood |
| STILL | Grounded quiet |
| SOFT | Gentle air |
| CLEAR | Open sky |