# WISP · North America Trademark Brief (for counsel)

**Prepared for:** Trademark attorney / IP counsel  
**Brand:** WISP  
**Domain:** wisp.la  
**Date:** 2026-07-14  
**Status:** Draft brief — not a legal filing  

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## 1. Applicant intent

| Field | Value |
|-------|--------|
| Mark (word) | **WISP** |
| Mark (design) | Smoke-trail wordmark / dual-arc W mark (see brand-kit/identity) |
| Domain | wisp.la |
| Primary market | United States |
| Secondary | Canada; Mexico optional |
| Use status | Pre-launch / early commercial (confirm before 1(a) vs 1(b)) |

## 2. Goods / services (proposed)

### Class 3 (priority)
- Incense; incense sticks  
- Essential oils for household use  
- Room fragrances; fragrance sachets  
- Potpourri  

### Class 4 (if candles planned)
- Candles; scented candles  

### Class 21 (if holders planned)
- Incense burners; incense holders; candle holders  

### Class 35 (if DTC retail claimed)
- Online retail store services featuring incense and home fragrance products  

*Please refine IDs against USPTO ID Manual / CIPO goods manual.*

## 3. Brand context for clearance

- Category: **minimal modern incense / home ritual** (not medical, not temple wholesale)  
- Audience: US/EU Gen Z–millennial wellness-adjacent, quiet luxury  
- Masterline: *A quiet trail for a noisy life.*  
- Avoid medical/spiritual claim language in specimens  

## 4. Known neighbors (public open-source research only)

| Neighbor | Notes for counsel |
|----------|-------------------|
| hellowisp.com / Wisp (US telehealth) | High visibility; different goods (health services/pharma path) — assess Class spillover & brand fame |
| WISP LASH (CA TMA1344167; US priority link) | Class 3 cosmetics / mascara — Kylie Jenner, Inc. chain — relevant to Class 3 |
| WiSP (CA TMA1038573) | Wearable electronics / payment — distant goods |
| Wisp Resort (MD ski) | Tourism common-law / possible marks — distant goods |
| Various dead/live WISP in tech, medical devices, etc. | Class-specific analysis required |

**No formal clearance completed.** Counsel should run full USPTO + CIPO + common-law search.

## 5. Filing strategy (requested opinion)

1. US: word mark **WISP** + design mark (logo) in Class 3 (±4, 21, 35)  
2. Basis: §1(b) intent-to-use if no use yet; §1(a) if bona fide use  
3. Canada within 6 months claiming US priority  
4. Mexico / Madrid: as budget allows  
5. Advise on descriptiveness risk of “WISP” in scent/smoke context  

## 6. Specimens / evidence to prepare

- Packaging mock or live product  
- wisp.la homepage with mark  
- Invoice / shipping if use-based  
- First-use dates (US common law)  

## 7. Contact packaging for counsel

Attach from this kit:

- `identity/wordmark/*`  
- `identity/mark/*`  
- `tokens/design-tokens.json`  
- `copy/brand-strings.json`  
- Full Brand Book: `../WISP_Brand_Book_v1_Copy_Package.md`  

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*This document is operational support for counsel, not legal advice.*